Who we are

We’re your strategic partner, working alongside you to develop practical, lasting solutions.

We don’t just offer advice—we work alongside you to develop practical, lasting solutions that deliver measurable impact. Our expertise spans product operations, team dynamics, and quality assurance, ensuring strategies are tailored specifically to your business challenges.

We believe in the power of collaboration and work hand-in-hand with your teams to identify key areas for improvement and cut through the noise to focus on what truly drives progress.

Our guiding principles

  • Understanding your world: We take the time to deeply understand your business’s unique challenges, culture, and potential. This insight shapes everything we do—from strategy development to hands-on implementation.

  • Fresh thinking: We don’t rely on outdated playbooks. Our approach is continually evolving, ensuring we apply the latest industry insights and best practices to keep you ahead of the curve.

  • Clear communication: We believe in straightforward, honest conversations. Open communication is the foundation of any successful partnership, and we ensure alignment at every step by keeping discussions clear, direct, and goal-oriented.

Dominic Assirati

Founder and Principal Consultant

With over 20 years of experience in the tech sector, Dominic has been a transformative force at industry leaders like Betfair, Shazam, and King—the people behind Candy Crush.

At Betfair, Dominic pioneered the adoption of cross-functional product engineering teams, becoming an early adopter of Scrum methodologies in 2005. At King, his groundbreaking work in QA was recognised as the “Most Innovative Project” by the European Software Testing Awards.

In 2018, Dominic completed the Executive Leadership Development Programme at INSEAD, one of the world’s top business schools. This advanced training in organisational change, negotiation, and global leadership enables him to drive high-impact transformation for clients.

Whether it’s orchestrating large-scale transformations, strengthening leadership alignment, or embedding scalable best practices, Dominic’s hands-on approach ensures real, lasting impact for every organisation he works with.

Product Ops Deep Dive

Scaling Product Delivery for Speed, Efficiency & Strategic Impact